As I may have mentioned before, my hair is blonde again, so I’m back on the hunt for the impossible products that will undo all of the damage I’ve done to it. I received this Hair BB as a sample and was impressed with it, so I bought the whole 3oz bottle for $10. Sadly that optimism was short-lived.

This is a heavy white cream leave-in conditioning/mask hair product, although in my experience, I think it’s a bit too heavy to be a leave-in. I had better luck using it as a hair mask that was rinsed off after some time, but even then, it didn’t seem to live up to most of the products claims.

What it was good at: detangling right out of the shower, softening hair if used as a mask. Also, I’m not usually a fan of peach-scented products, but this stuff smells great all day!

What it was bad at: frizz control, anti-breakage, promoting shine, silkiness, or moisture-trapping.

Now bear in mind that my hair is already really damaged anyway — so some of these things, like breakage, were bound to happen no matter what! But all in all after my hair was dried, this cream just felt far too heavy and greasy, and didn’t really seem to do much in the way of keeping it smooth and frizz-free throughout the day. A day after usage, my hair somehow felt… drier, than it had been before I started.

I also wanted to mention keratin and protein sensitivity for people with processed or damaged hair. A lot of leave-ins and damage control type conditioners will boast keratin and/or protein in their ingredient list. And they do work as intended, if used correctly. Unfortunately the proliferation of these ingredients in many drugstore items creates a scenario in which the consumer ends up putting way too much protein and keratin in their hair over the course of just a few days, causing it to become brittle or break off. And because this product contains keratin, it is no exception to the “use sparingly” rule. Also, protein and keratin tend to cause your hair to darken, which can be problematic for bright blondes.

To me it seems strange that it’s advertised as a daily leave-in that will repair your hair and help to style it as you want without causing more damage. But should the average user really be putting a keratin product in their hair more than once or twice a week? (If even that — I’m lookin’ at you, too, It’s a 10!)

Cute packaging, nice smelling and conceptually hair-healthy, but there are better masks, leave-ins and conditioners for your hair. ~A

Perceived efficacy: 1.5/5

Longevity: 4.5/5

How much I actually like this product: 1.5/5