Eyeshadow has never really been my thing, but once in awhile, I decide that I want to dip my toes back into the eyeshadow arena. The idea is, if I go for one of these little Wet n Wild cheapie eyeshadows, then I can figure out my color and then move onto a higher-end product. I should have learned my lesson after almost a decade of doing this, that Wet n Wild eyeshadows unfortunately still fall into that category of “makeup you would buy for your twelve year old”, and ultimately turn me away from the idea of eyeshadow.
The foam applicator they provide is more or less garbage, the foam tends to rip through even after light use, and the “brush” has bristles that are hard plastic, too painful to use — so use your own brushes!
I swiped some primer on just to get some staying power since I know, from past experience, that these eyeshadows tend to disappear after an hour after application. I have the exact palette as pictured above, and several others, and they all seem to suffer the same problem in terms of coloration — the mid-level colors, like magentas, blues, greens, are near impossible to get to show up. They have absolutely no staying power even after you’ve gone over it a few times, AND applied primer.
The darker colors, well, are more pigmented of course, but not by much — the longevity is still poor, and they colors are not very malleable (okay, that’s not a good word to use, but you get the point). Once you put it on, no amount of good skill, light-handedness, or times spent swiping it over, regardless of tool that you’re using, will get that powder to “move over” where you need it. It’s very smudge-y.
The one thing WnW does do a bit better with are the lighter colors. I have a few one-shade palettes in my drawer (that are way too old, now that I think about it, so I should probably throw them out…) that are beige/sand/off-white colored. The longevity on these is a bit longer, maybe four hours, but there honestly isn’t really much color differentiation once you get the product on your skin — ie: doesn’t really look on the palette how it will ultimately look on your skin, and all of the lighter colors sort of look the same.
The powder on these eyeshadows WILL fall off. If you’re a contact lens user, beware! More than any other eyeshadow product I’ve used, I have the biggest issue with powder fall with WnW.
In my opinion, Wet n Wild definitely does a few things really, really well, particularly over the past few years as they’ve attempted to become more competitive with their drugstore peers. Their highlighting powders really blow me away. But these $2-$3 eyeshadows still stay firmly in the arena of “kid’s first makeup”. Even then, I probably still wouldn’t recommend it, based on the powder-fall alone. ~A
Perceived efficacy: 1/5
How much I actually like this product: 1/5