I think this is one of my favorite skincare products of all time, and also a huge personal secret of mine. Like, if I told anyone, my secret would be out, and this stuff would go flying off the shelves and I would never see it again. I know I’m not THAT influential, but a girl has her worries 🙂

If you go into Walmart or any drug or grocery store, you’ll usually find this HUGE (32 fl. oz!) bottle sitting on the lowest shelf, and, if you’re lucky, it’ll have the cheapest price point of anything you see around it for the same — or even lesser — size. At my local grocer, this runs me $3.

The lotion in this bottle has a very thin consistency, so be careful when squeezing out of the bottle. It’s so thin that it pretty much just falls out of the opening of the bottle on it’s own without any added pressure. But when applied, the consistency is very rich. This plumps up your skin, and dries VERY quickly. The color of the lotion itself is white with very faint tinges of yellow, but leaves no cast. Oh, and before I continue, I use this exclusively as a body lotion — I don’t recommend it at all for face!

Most other body lotions I’ve tried leave an uncomfortable residue after application that, at first, might make your skin FEEL soft to the touch, but after awhile you feel dry, like you have to apply more. That never happens with this cocoa butter! Even though the lotion’s consistency is thin, this is still incredibly hydrating, doesn’t leave any tacky residue and it never makes you feel dried out.The ingredient listing is noticeably shorter than a lot of other lotions out there, which is usually a good sign. No drying alcohols.

Even though I love this lotion, there are a few drawbacks to mention to the unconverted. The smell is VERY cocoa butter-y. It’s strong. I personally like it — it reminds me of summer! But is very noticeable when you’re not used to it. Is the smell noticeable to other people, though? Nope! (thank goodness) Also, as previously mentioned, this is not the thickest lotion in the world, so a particularly cold winter day might merit another layer. This lotion doesn’t pill whatsoever, even when it’s not fully dry, so layering is pretty easy.

This lotion truly defies the adage of “you get what you pay for”. For the price point, this lotion is a godsend. I’ve been using it daily for close to 15 years, and I’ve never had any issues with texture, residue, or extreme dryness on my skin — that’s more than I can say for a lot of $7+ mainstay body lotions sitting right next to this on the shelf! ~A

Perceived efficacy: 5/5

Longevity: 5/5

How much I actually like this product: 5/5

Recommended for sensitive skin: Yes