I picked up Hide the Blemish to get away from my usual Maybelline concealer stick. This product is pretty much exactly the same as Maybelline’s, but Rimmel is usually cheaper if you pick it up in drugstores (Rimmel’s is $4-5, Maybelline will run you between $6-8 depending on where you go).
I usually apply this by dotting it under my eyes, and then quickly tapping it in. I use it on my eyelid as well, in hopes of stamping out the all-too-common eyeliner transfer. This does a pretty good job of covering up any blemishes also, even the more serious ones. Side note, I have separate contour sticks for blemishes vs. contouring purposes because… I don’t know, cross-contamination, or something.
I like the color on this — the ivory is very light, without skewing toward beige. This doesn’t oxidize one way or the other, and sets nicely into the skin, albeit with a bit heavier tapping than usual, since the concealer itself is quite tacky. I also weirdly like that the product is more prone to wearing down into a round shape, as opposed to a melting tip — this makes the “dotting” procedure a lot easier.
With some stick concealers I’ve noticed that the product tends to chalk up in between skin creases or wrinkles. Hide the Blemish doesn’t seem to do that too often, which I appreciate. Unfortunately, it seems like the coloration can wear off past the 6 hour mark, and sometimes even quicker if you’ve used it to cover a blemish. Sometimes I want that intentional a little too extreme contrast between cheek contour and undereye effect (which I know is heresy) but this concealer only makes that possible for the first hour or two of application.
Overall, though, I like this, and it’s a staple in my makeup bag right now. It’s pretty cheap, too, which is never an issue for me! ~A
Perceived efficacy: 4.5/5
How much I actually like this product: 4/5