For as long as I’ve been interested in makeup, I’ve been impulse buying Maybelline mascara based on the cute packaging and the occasionally deceptive makeup buzzwords that make me think this mascara is going to change my life. The Falsies is no exception, although it does appear that it delivers on it’s product names’ promise!

This comes in a really cute purple tube and retails anywhere between $4 and $13 (low end was Target on a sale day, high end was Ulta, who almost always overprices all of their product anyway). The wand is fairly long and has quite a few bristles to pick up more of the product. Apparently this also comes in four different colors including brown and blue, but I’ve only ever seen “Very Black” in stores.

Application is fairly good, since there are a lot of bristles you will get a lot of color and product on the first swipe or two. But, also by nature of having a lot of bristles on the wand, I would also advise you go light-handed because having all of that product = potential to clump! Although this mascara is admittedly pretty easy to separate lashes once the clumping occurs.

The overall effect of this is actually pretty good. This probably provides some of the longest length I’ve ever seen in a mascara, and the volume is pretty good as well. You don’t really need more than two or three coats to get the true false eyelash effect.

Now, the longevity… meh. This stuff has some pretty bad fallout from start to finish. Most of the mascara’s effect will remain with you throughout an 8 hour period stretch, but over that period I’ve ended up flicking away quite a bit of black dust from my cheek. And that stuff sticks — it’s not like the tiny particles you can just shake off, some of it will end up absorbing into your skin and you’ll have to apply water to get it out. Weirdly, all this said, I didn’t feel like I had any issues with this stuff getting into my eyes, and if it did, it didn’t cause any over-the-top irritation.

So for overall effect, I really like this. I was extremely impressed by the length and the non-spider legs volume approach it took to get there. But if you’re going to wear it, make sure you’re close to a mirror with a sink — it’s not a good “wear it to the office” mascara!

Merry Christmas! I hope all of my readers have had a wonderful holiday season! ~A

Perceived efficacy: 4.5/5

Longevity: 3/5

How much I actually like this product: 3.5/5