This product kind of makes me want to rewrite the review I did on Essence’s Brow Gel — Ardell’s Brow Building Gel is a much better option! I’ve been using this in Dark Brown.

Application is similar to the Essence Brow Gel (and other brow gels I’ve used before, but I think they were insignificant enough, color-wise, where I may have trashed them after a few times of use, so my basis of comparison is poor) — the applicator wand is pretty small, which is good for the tail end of my brows where there is basically no hair left. I haven’t had any issues with clumping in the actual eyebrow on application– perhaps a bit on the applicator itself, but that’s easy to scrape off.

I’ve gone halfway through this tube and have not had an issue with the color drying up or looking duller than when I first started. I wanted to mention that the dark brown color is honestly closer to black. If you’re looking for a step up from black, the medium brown has more actual “brown” tones in it (seems like an obvious statement when I type it out like that).

It does go on a little bit tacky, so don’t touch your face for a few minutes! It absolutely will smear. But once it’s on, it’s on. There’s no fiber-flaking throughout the day, in fact I’ve probably rubbed my eyes more times than I can count with this stuff on, and it stay put. The color is definitely lessened after eight hours, but it’s still there and very much noticeable. All in all, a pretty solid purchase for $5-6 bucks! ~A

Perceived efficacy: 5/5

Longevity: 4.5/5

How much I actually like this product: 4.25/5