This will be a quickie review, since there’s not a whole lot to say about brow gel. I grabbed this at Ulta awhile ago when I saw it priced for $3. Considering that price, it’s been great — it was a staple in my makeup bag when the tube was new, and I think it would be ideal for travelling, due to the size.

The initial color on this is great — brown is actually brown, not black. Unfortunately once you get halfway down the tube, that color seems to fade and it’s much less intense than when the package was first opened. The staying power on this gel is pretty impressive throughout the day — it doesn’t flake off, and the color only starts to disappear around the 7-8 hour mark (which is usually when I stop caring, anyway).

I’ve NEVER had an issue with this product smearing, even immediately after application — this is a big one for me because my hair gets in my face a lot and I rub my eyes way more than I should. The wand is perfect size for my not-so-big natural eyebrows, which makes the application much simpler.

Make Me Brow Brow Gel is cheaper in Ulta than on Amazon, but if you need to take the Amazon route, click here: https://amzn.to/2VxQrdP

Perceived efficacy: 4/5

Longevity: 3.5/5

How much I actually like this product: 4/5